Editorial Design and Grid

Gestalt principles were the first design information they thought us at Sabanci University at the introductory course for design students. Almost for a semester, we had to study the principles that are developed by German psychologists Gestalt principles or sometimes refered as Gestalt laws in visual world means an order in visual elements.

Visual design has different aspects that seperates it from pure art. You can quantify visual variables with their color, shape, position and size.

There are many principles in Gestalt theory like proximity principle, similarity principle, continuity principle and closure principle, but the ones that are most important for our editorial design work are the alignment and grouping principles. In order to create a good and whole system, there has to be a careful practice of Gestalt principles.

According to Gestalt theory, when you look at a page, you don’t recognize seperate parts of the page layout, instead you perceive the page as a whole. In editorial design, there are almost infinite cases that a designer might face. In order to create a unified system for different cases, you have to operate on a grid system. Grid is very useful for planing the layout and alignment of a page, and it also makes it easier . When you work with a grid you can create systematic rules for alignment and create different rhytms in order to increase the pleasure of the viewer and create a comfortable enviroment for their eyes.  Moreover, you can create your priorities and clusters for your contents.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: